RUBY PH > WORK > COMMERCIAL > FLEXMAMI MERCH COLLECTION
FLEXMAMI
Australian Media Personality, Best Selling Author, DJ, Radio & TV Presenter, Award-Winning Influencer and Entrepreneur Flexmami asked me to design her first ever full merch collection.
It sold out in 2 days.
Client Flexmami
Year 2022
Scope Art Direction, Product Design, Project Management, Manufacturer Sourcing, Packaging Design
Time 8 Weeks
Assets 17 Original Products including apparel, accessories, small budget sundries and detail designs (zips, tags, patches etc.)
Notes I’ve wanted to work on a full collection for years now. This was such an incredible project to work on. The end-to-end process is full on and always changing. This is definitely the sort of thing I want to work on more.
Images Courtesy of Flex Mami
Down to zips, packaging and secret discount codes embedded into the clothing labels, I designed and produced 17 original products inspired by Neapolitan ice cream. Pastel colours, milky references and delicious designs to sweeten up the lifestyles of Flexmami’s fans.
TEAM CREDITS
Founder & CEO: Lillian “Flexmami” Ahenkan
Art Direction & Lead Designer: Ruby PH
Photography: Juliet Wong & Pat Barlow
Models: Sulaiha Moljono, Daia, Jaida White
“I’M SO FUCKING OBSESSED ASDJFASD
🥵😍✨💦”
— @gemmachuatran