RUBY PH > SERVICES

BRAND STRATEGY →

CONSULTING →

ORGANISATION DESIGN →

PROJECT MANAGEMENT →

DESIGN DIRECTION →

BRAND STRATEGY → CONSULTING → ORGANISATION DESIGN → PROJECT MANAGEMENT → DESIGN DIRECTION →

ORGANISATION & BRAND STRATEGY

I work with leaders to identify, formalise and solidify key strategic goals and outcomes for business as a whole.

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    • Early/new business development, structure design and system set up.

    • Identifying key strategic goals and working with leadership to achieve them.

    • Researching and identifying opportunities for growth and change.

    • Leveraging existing clients, identifying & developing strategic partnerships and collaborations.

    • Developing simple CRM processes (For small businesses only)

    • Naming, Tagline, Tone of Voice for new businesses

    • Complete Brand Identity Design for new businesses

    • Rebrand & Refresh projects for existing businesses

    • Developing and formalising hiring processes

    • Identifying and capturing the right talent pool that aligns with the business.

    • Communicating with key team members to better understand team health and build retention.

    • Identifying workforce gaps & critical positions

    • Developing and formalising onboarding procedures, operational procedures and day to day departmental processes.

    • Designing information access points and user friendly documents for employees to better understand their workplace.

    • Identifying skill gaps and opportunities for staff to engage in further training and cross training.

    • Leveraging existing brand assets to refresh your brand.

    • Updating/building existing websites & training key staff to manage and update it.

    • Designing/updating key templates used in your day-to-day business. Eg. Client intake forms, client brief templates, pitch decks, credentials decks, reporting documents, client facing spreadsheets & general document templates.

CONSULTING
& STRATEGY PROJECTS

Small to medium sized businesses often have one or two key strategic projects they need to complete in order to grow, change or shift into the next chapter. I work with you to identify, prioritise and complete these key projects to help you achieve your top line business goals.

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    • End-to-end management of creative/client projects as well as internal strategic projects. Working adjacent to business leaders and senior team members to ensure a project is delivered seamlessly.

    • Developing and formalising key processes within your business and training staff to work in tandem with necessary procedures.

    • Onboarding business databases, projects and procedures to project management softwares (eg. ClickUp) training & onboarding for staff and leadership.

    • Supporting leadership teams in writing and designing formal tenders for new projects.

    • Original concept development for project pitching.

    • Pitch document design for specific projects.

    • Developing and updating core case studies for ongoing use in tenders and pitching.

    • Writing and design of reporting documents.

    • Writing and design for large scale one off documents eg. Tenders, Annual Reports etc.

    • Design of information and data graphics.

    • Identifying local and international awards to submit key projects or business to.

    • Creation and design of awards submissions.

CREATIVE DIRECTION
& DESIGN

I work with small businesses to lead new creative projects and provide direction on creative strategy for brands. I also take on contract retainers for fast paced graphic design projects that need a seasoned designer to hit the ground running.

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    • Brand experiences, events & activations

    • Product/merchandise concepts, design & production

    • Brand identity design

    • Collaborations & partnerships concepts, pitching & brokering

    • Print design & production

    • Graphic design for screen productions with large scale, ultra fast paced deliverables.

    • Graphic design for production companies eg. EPK’s, Pitch documents & series bibles.

    • Small brand events & activations

    • Large scale events with large graphic design deliverables.

    • Programming materials

    • Print design & production

    • Digital advertising

    • Educational materials

    • Child & youth focused design/communications

    • Reporting & infographics/data design

    • Activations, programming & events

    • Brand identity design

    • Menu experience & print production

    • Signage & way finding

    • Uniform & merchandise design and production management.

    • Identity design

    • Activations, programming & events

    • Signage & way finding

    • Print design & production