CREATIVE DIRECTION
CREATIVE DIRECTION
BRAND STRATEGY
BRAND STRATEGY
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— RUBY PH
— ESSAY
— 13 MAY 2024
— RUBY PH — ESSAY — 13 MAY 2024
Apple’s New iPad Pro Ad is this Week’s Reminder that Corporations Don’t Value Creatives
Ruby PH is a brand strategy and creative director based in Sydney, NSW. Offering a diverse sprawl of skills, her work ranges from conventional brand identities and business strategy to highly personalised, bespoke brand experience projects.
Ruby has been working with creative businesses independently since 2017, implementing design and driving necessary change to help them talk to the right people, identify & secure new opportunities and deliver excellent projects to clients and audiences. Ruby specialises in joining leadership teams anywhere from 3 months to 2 years to deliver specific projects or focus on internal strategic output. This workflow allows leaders to focus on their own work, schedules and teams while also getting critical brand work done.
Currently, Ruby is lending her eye to interesting projects ranging from early business development to designing and producing full merch collections. Her current hobbies include skateboarding, watching movies with her partner, and learning Japanese.