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MONEYPENNY
Moneypenny is a global production accounting agency operating out of Sydney & London. Over two years I worked with them to transform their digital presence, brand identity and offerings.
Moneypenny. Explained.
Moneypenny wanted to find a way to get through directly to the Line Producers of film and television productions - since they were the primary decision makers on accounting, purchasing and managing production budgets.
This project aimed to empower Line Producers to license the software and embrace DIY Production Accounting with 24/7 support from Moneypenny.
I worked with Moneypenny to find The Persuaders, the creative studio who would produce the video, and acted as a bridge/consultant between creative studio and accounting agency to ensure the project ran smoothly across departments and stakeholders.
Client Moneypenny
Year 2020-22
Scope Brand Strategy, Art Direction, Design
Time 2 Years
Assets Brand refresh, branding for software, full website build, product launch mini site, job-board & candidate portal, private linkedin group for industry professionals, initial UX/UI concepts & consulting for software product, internal Sharepoint portal for staff, EOFY report for clients, EDM design, direction for team photography, deck design, document design and copywriting. animated explainer video.
Working with CEO Jane Corden and her team over a two year period has given us the capacity to develop and produce large scale projects with long term outcomes in mind.
Initially starting with an unsuspecting “simple brand refresh” we’ve achieved brand development that carries the company legacy into an exciting new chapter for Moneypenny.
Following the 2 years of brand strategy work and development, Moneypenny was acquired by Entertainment Partners in 2023.