RUBY PH > WORK > COMMERCIAL > DARCY STREET PROJECT
DARCY STREET PROJECT
Darcy Street Project is a Social Enterprise helping at-risk young people access and develop tangible skills in hospitality. I designed a youth focused brand that could paired back in the contexts of negotiating commercial opportunities and funding.
Client Darcy Street Project
Year 2019
Scope Brand Identity, Website
Time 8 Weeks
Brief Darcy Street needed me to build a brand that had a minuscule margin for error, as for most of the young designers and creatives that were working there, this was their first opportunity to gain real work experience.
Assets Brand Identity, Website, Educational Resources, Training documents, Commercial Reports & Pitch Decks, Sticker Suite
Notes Creatives and youth share a common passion for stickers, so designing a brand that was entirely focused on that passion was so much fun. Darcy Street Project was my first real project for good. Something that really challenged me to question the values of every new commercial project I took on following it’s completion.
I created a series of 100+ brand “stickers” that could be used freely across documents, socials, website and physical decals and laptop stickers.
Alongside a simple logo, new designers were able to have fun creating compositions that still reflected and represented the core of the brand identity: youth.
“I’m so proud of this brand, and I’m so excited for all the opportunities to come. We’ve worked really hard to get to this point and now Darcy Street Project is ready to grow.”
— John Cafferatta, Founder & CEO